Prove your Marketing ROI
Studies show that 73% of executives don’t believe that marketing drives demand and revenue. So how can we prove the ROI of our marketing efforts?
Do you know which metrics actually matter to your boss? In this eBook of metrics, we'll share the six metrics that do.In this brief 10-page eBook, you'll find:
- 6 marketing metrics that prove the value of your marketing
- Formulas and examples to help calculate your own metrics
- Explanations and scenarios as to why these metrics are important and how to interpret them.